Super normal design is a term for things that are designed to work without grabbing your attention. These designs value timeless qualities and focus on functionality and long-term everyday use. Thing of everyday objects around you, like a kettle, glass or can opener.
Coined by Jasper Morrison and Naoto Fukasawa in a 2006 exhibition.
Links
Super Normal (an exhibition by Jasper Morrison)
A Book of Things (a book by Lars Müller Publishers)